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Posters: A Global History, by Elizabeth E. Guffey
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From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere—but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and explores the relevance they still possess in the age of digital media. Even in our world of social media and electronic devices, she argues, few forms of graphic design can rival posters for sheer spatial presence, and they provide new opportunities to communicate across public spaces in cities around the globe.
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Guffey charts the rise of the poster from the revolutionary lithographs that papered nineteenth-century London and Paris to twentieth-century works of propaganda, advertising, pop culture, and protest. Examining contemporary examples, she discusses Palestinian martyr posters and West African posters that describe voodoo activities or Internet con men, stopping along the way to uncover a rich variety of posters from the Soviet Union, China, the United States, and more. Featuring 150 stunning images, this illuminating book delivers a fresh look at the poster and offers revealing insights into the designs and practices of our twenty-first-century world.
- Sales Rank: #208186 in Books
- Published on: 2015-03-15
- Original language: English
- Number of items: 1
- Dimensions: 9.80" h x 1.00" w x 7.50" l, .0 pounds
- Binding: Paperback
- 320 pages
Review
“This exciting new study of the social life of posters demonstrates the many uses to which they have been put and shows that the ever-popular medium, far from being defunct, continues to be a vital form of communication and expression. Guffey’s colourfully written account also benefits from numerous well-chosen pictures of posters seen in everyday settings alongside the viewers who admired them, took their cues from, them and consumed them as informal art.”
(Rick Poynor, founder of Eye magazine and cofounder of Design Observer)
“Guffey rescues the poster from its well-meaning but largely fetishized history by connoisseurs, curators, and collectors and compellingly chronicles the past, present, and future lives of this staple of communication. Taking an expansive view of the subject, Guffey reaches far and wide and across the ages for her examples and provides a much-needed cultural context to the diverse roles posters perform in a society—whether connecting communities, building nationalism, inciting consumption, or raising awareness.�Posters: A Global History�is an important addition to design history and a timely reminder of the power of print in the age of the Internet.”�
(Andrew Blauvelt, Senior Curator, Architecture and Design, Walker Art Center)
“Guffey’s goal is to tell the story of ‘posters as things’—physical, commodifiable, and transportable objects that ‘materialize the increasingly immaterial nature of visual communication.’ She traces how posters have moved through the life of the world on their ephemeral paper substrates. . . . She grapples admirably with the ambition of her study, uses smart examples, draws on a diverse bibliography, takes her time when the material demands it, and convinces her readers that examining the public lives of posters broadens and enriches our understanding of the medium.” (Jill Bugajski Art in Print)
About the Author
Elizabeth E. Guffey is professor of art and design history at Purchase College, State University of New York, and founding editor of the Journal of Design and Culture. She is the author of Retro: The Culture of Revival, also published by Reaktion Books.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent selection of posters, but the text sometimes shades over into academic art analysis.
By lyndonbrecht
I am somewhat disappointed in this book. The selection of posters is excellent, and it really is rather global in coverage (mostly India, China, Iran and Palestine, with a few other locales in addition to the dominant European and American coverage. The writing is good but the overall text is not nearly as good as the posters shown. It starts well but then veers into a bit too much art and design; by this I mean the focus shifts from a history of posers, I think, to a consideration of posters interacting with artists and designers. This isn't all bad, but it's a bit too academic for the general reader.
There's more, of course. Guffy does devote a lot of space to the political poster, particularly of the USSR and Mao's China, which found posters a useful media for exhortation--and also apparently displaying posters of Mao in one's home was a wise investment, demonstrating one's orthodoxy. There's interesting discussion of posters in Cuba and also--this will likely rile pro-Israeli readers--some discussion of martyr posters, which desktop publishing has made quite sophisticated. Among other discussions topics in the book is an Iranian artist, Reza Abedina, whose work is really interesting, a theme of which is liberating Iranian posters from Western typography.
There's maybe too long a discussion of posters from the 1960s. The book has some striking designs from then, including a very famous Bob Dylan poster, but I think if the discussion had been a bit shorter more space could have been used for the political posters of 1968. I also note that Latin America is mostly missing and that there's no mention of Australia. There's a short mention of US federal art programs using posters, which sounds interesting.
1 of 1 people found the following review helpful.
Fascinating and vivid
By Lauren Acampora
This is a thorough and fascinating account of the history of the poster as a form of communication and art. Gorgeously illustrated in full color, and jeweled with vivid anecdotes and quotations, the book offers an intelligent and lucid interpretation of the poster's role over the years and across continents. An essential read for those interested in graphic design, semiotics, and cultural history, this absorbing chronicle will hold appeal for academic and lay readers alike.
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