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R&D is War- and I've Got the Scars to Prove it, by Clifford Spiro
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Do you work in R&D, or sponsor R&D? This book is for you. "R&D is War" consists of ~25 vignettes--- actual R&D war stories from Cliff Spiro's 40 year career developing and leading new products to the marketplace. You will see the human and business side of R&D and gain valuable lessons along the way. The book does not require an understanding of science and technology; Spiro explains complex technologies in a way that anybody can easily understand and grasp the key concepts.
- Sales Rank: #1160952 in eBooks
- Published on: 2012-12-30
- Released on: 2012-12-30
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
R&D is War - and the weak need not apply
By Jane C
This book documents, with humble distillation, the many thrills and spills of scientific discovery and application. Innovation is the key to economic survival and is the only real competitive advantage. Many personalities vie for control of corporate sponsorship and funding so these critical programs require not only heavy brain power but masterful political maneuvering to make into reality.
Dr. Spiro relays through his compelling experiences key lessons and takeaways for people working at every level in the corporate world as well as any lay person who wants to learn more about how things do (and do not) make it into our everyday lives as products. Highly recommended!
2 of 2 people found the following review helpful.
Into the R&D Battle!
By Anthonie V A Lombard
Spiro darts across the industrial R&D minefield, between exploding light bulbs, indestructible and toxic wastes and stealth airplanes, armed to the teeth with weapons loaded with pathos and humor, withstanding fire from friend and foe alike. Pugnacious, witty and indeed showcasing, in the spirit of Carlyle and Edison, a transcendent capacity for taking (and making) trouble. Read this book if you are in or would like to be in an industrial R&D career, study it if you would like to profit from the work of Spiro and his army.
2 of 2 people found the following review helpful.
Right out of the trenches!
By Francois Batllo
Insightful, genuine and funny, Cliff Spiro brings together a series of vignettes to make it through the minefield of corporate R&D (almost) unscathed from his rich corporate R&D experience. The path can be tortuous and unexpected. I highly recommend this book to engineers, scientists, manager, executives of all ages who either need vindication, guidance or just a good dose of reality.
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