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Publishing E-Books For Dummies, by Ali Luke
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Publish, market, and sell your own e-book.
Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways.
Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.
- Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book
- Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites
- Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie
- Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets
- Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.
- Sales Rank: #480892 in Books
- Published on: 2012-09-11
- Released on: 2012-08-24
- Original language: English
- Number of items: 1
- Dimensions: 9.28" h x .66" w x 7.40" l, 1.03 pounds
- Binding: Paperback
- 312 pages
From the Back Cover
There's more to publishing an e-book than you might think --this easy guide explains it all!
It's easier than ever to get your story or message out to the world! You no longer need to go through agents or publishers, because e-books give you full control. This book contains everything you need to know about writing, publishing, and promoting an e-book and putting it in front of a worldwide audience.
- Know the basics -- learn what makes a successful e-book, different platforms on which to publish it, and variations in e-readers
- Tech necessities -- choose a word processing program and cover-design software, and prepare your text for MOBI or EPUB files
- The web's the thing -- set up your website with WordPress®, decide whether you should have a blog, and build a knockout sales page for your e-book
- Put on your sales hat -- decide how much to charge for your e-book and whether to sell it via multiple channels
- Who's an E-junkie -- sell directly to readers via E-junkie, list your e-book on Amazon's Kindle Direct Publishing, or distribute it to retailers
- Getting the word(s) out -- see the best ways to market your e-book on Facebook®, Twitter®, Goodreads®, your blog, and others' blogs
- Case studies of successful e-book authors
- Advice from designers on creating a good cover
- How to create an interactive e-book with iBooks Author
- What to include on your website
- Savvy advice about pricing
- How to team up effectively with bloggers
- Tips on effective editing and proofreading
- Ways to keep the momentum going
- Format your book for e-readers, tablets, and mobile devices
- Market via blogs, social media, and your own website
- Use essential technologies such as Calibre and E-junkie
- Make your book available online
About the Author
Ali Luke is an e-book author, an editor, and a publisher as well as a writing coach. She has written more than a dozen e-books, and has worked with clients on every step of creating and publishing their e-books. Visit her website at www.aliventures.com and join her 4,000 Twitter followers at @aliventures.
Most helpful customer reviews
29 of 29 people found the following review helpful.
One of the best, if not the best book available on e-books
By Amazon Customer
If you have considered writing a book or a story or article and then publishing it digitally, here's your book. I highly recommend getting it and reading it cover to cover. It could very well expand your horizons to consider the possibilities. You could easily get quite excited about those possibilities.
.Pdf's, Smashwords, Kindle Direct Publishing, print on demand--those and other ways of getting your words out there have opened a door that was quite hard to get through in times past. There is no substitute for quality writing, whether you hope to publish traditionally or by doing so on your own. But the opportunity is there, waiting, available, very available.
This book like all "for Dummies" books is well organized and accessible. Using the "Contents at a Glance" or the 8-page "Table of Contents," the Index or even Part VI, "The Part of Tens" (3 full chapters)--you can quickly and easily locate what you want to know.
This book takes you step-by-step from the germ of an idea for an e-book or article to the finished product, then to publishing it and marketing it, including details on how to formulate your text (for .pdf, Mobi, Kindle, etc.). To my mind, this is the book to read to get up to speed on what is going on with e-publishing and how you can go about it, with or without hiring from professionals (like editors, marketing experts, and so on).
Also throughout the text, there are frequent screen shots that illustrate, for example, how to work with Microsoft Word, Wordpress, forematting your text for Kindle, Smashwords, and other e-book formats, and even crafting sales pages. It's like a college course, really, but much more reader-friendly than a good number of college text books. It is crystal clear and thorough.
Read this book and you will have a solid grounding in the ins and outs of e-publishing. And Ms. Luke has a way of presenting her information and know-how in a way that makes it not only practical but also easily usable. In fact, much of the information in this book you can put to use right away.
Ali Luke is a published writer, novelist, writing coach, and creator of not only her blog [...] but also The Writer's Huddle community for aspiring writers. I have been reading her blog for over a year and am a member of The Writer's Huddle--which I have benefitted from and continue participating in. She is a graduate of Cambridge University (English Literature) and earned a Master's degree in Creative and Life writing at Goldsmith's College, University of London.
One more thing about the author: She knows her stuff. She has written and published more than a dozen ebooks, and she has published a novel both in paperback and digital form (Lycopolis, the first in a Sci-fi/fantasy trilogy). In short, she has "been there, done that"--numerous times. Hence she is well-qualified to advise us on the ways and means of e-publishing.
If you own a Kindle, or have the app on your PC or Mac, you can download a free preview containing the entire Table of Contents, Introduction, and the first two chapters.
Highly recommended for anyone wishing to become knowledgeable about what is going on with e-books and how to go about writing and publishing your own.
4 of 4 people found the following review helpful.
Very thorough! Dummies books never disappoint.
By celtic melody
I've been interested in writing ebooks for quite some time. I've read read several books on the subject, but still had questions. Since Dummies books have always served me well in the past, I thought to myself, "Dare I even LOOK to see if there was an Ebooks For Dummies book out there!" I did. And, there was.
Since the look inside feature will show you the contents, first pages, & index, I won't restate them here. But, there were several things in here that I found helpful. First, Ali Luke spent some time introducing us to three Kindle success stories and their blogs: Amanda Hocking, John Locke, & J A Konrath. (Incidentally, if you are even remotely on the fence on whether to go traditional versus ebook self publishing, DO spend time on Joe's blog. Just saying.)
Next, Ali takes us through the ebook creation process from idea to written word to ebook covers including suggestions for getting things done when cash is scare: Open Office, Google Docs, Paint.NET, Wordpress.com. Each part of the process is explained step-by-step with plenty of pictures and screen shots for us visual learners. Although I admit to having a preference for the Kindle Direct Publishing Platform, she does a very thorough job of explaining other publishing platforms: MOBI, ePUB, pdf).
Since I work in Word, I found the discussion on how to use Calibre (also free) to convert my Word HTML files to MOBI & ePUB files.
Many books on ebooks tell you that "anyone can do it and get rich". Unlike many of these, Ali reminds us that you still need a well written, quality product for a target audience with a good cover (even if you ARE doing yourself.) And, if you've messed up your formatting or your book isn't selling, she discusses those problems too.
All in all, a thorough book that imparts a lot of usable information without being dry. If I were to pick a companion volume, I would download Tom Corson-Knowles' The Complete Kindle Publishing Book : The Ultimate Guide to Writing, Publishing, & Marketing Ebooks.
14 of 14 people found the following review helpful.
The best book I've found on self-publishing
By Catherine McCallum
I've tried a few books on this topic but this one covers everything. The author's style is very easy to read and, yes, the formatting is perfect (as you would expect). So I'm happy to write my first-ever review for amazon on this book. i'm so glad I found it.
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