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Selasa, 29 April 2014

[F165.Ebook] Free Ebook Built to Last: Successful Habits of Visionary Companies, by James Collins, Jerry Porras

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Built to Last: Successful Habits of Visionary Companies, by James Collins, Jerry Porras

Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.

  • Sales Rank: #4030516 in Books
  • Published on: 2000-09-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.17" h x 1.10" w x 6.02" l, 1.06 pounds
  • Binding: Paperback
  • 384 pages

Amazon.com Review
Built to Last became an instant business classic. This audio abridgement is read by the authors, who alternate chapters. Collins is a bit breathlessly enthusiastic, but clear and interesting; Porras, unfortunately, is poorly inflected and wooden. They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. Thus Disney is compared to Columbia Pictures, Ford to GM, and so on.

A central myth, according to the authors, is that visionary companies start with a great product and are pushed into the future by charismatic leaders. Usually false, Collins and Porras find. Much more important, and a much more telling line of demarcation between a wild success like 3M and an also-ran like Norton, is flexibility. 3M had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were not afraid to "try a lot of stuff and keep what works."

If you listen to this audiocassette on your daily commute, you may discover whether you are headed to a "visionary" place of work--and, if so, whether you are the kind of employee who fits your employer's vision. (Running time: two hours, two cassettes) --Richard Farr

From Library Journal
What makes a visionary company? This book, written by a team from Stanford's Graduate School of Business, compares what the authors have identified as "visionary" companies with selected companies in the same industry. The authors juxtapose Disney and Columbia Pictures, Ford and General Motors, Motorola and Zenith, and Hewlett-Packard and Texas Instruments, to name a few. The visionary companies, the authors found out, had a number of common characteristics; for instance, almost all had some type of core ideology that guided the company in times of upheaval and served as a constant bench mark. Not all the visionary companies were founded by visionary leaders, however. On the whole, this is an intriguing book that occasionally provides rare and interesting glimpses into the inner workings and philosophical foundations of successful businesses. Recommended for all libraries.
Randy L. Abbott, Univ. of Evansville Lib., Ind.
Copyright 1994 Reed Business Information, Inc.

From Booklist
No tables, charts, or obfuscatory language interfere with the presentation and development of consultants Collins and Porras' premise that visionary companies withstand tests of time and fads. On the basis of five years of research, they pinpoint six characteristics of the best American institutions: (1) premier in their industry, (2) widespread admiration from businesspeople, (3) multiple generations of CEOs, (4) an indelible imprint on society, (5) multiproduct (or multiservice) cycles, and (6) pre-1950 roots. The authors' findings confirm a few management theories but contest many others. More important, they demonstrate the hows of good management in detail, with readable case histories (IBM, Merck, Motorola, Walt Disney, among others) and studies of contrasting corporations, and they include guidelines for those striving for long-lasting success. Barbara Jacobs

Most helpful customer reviews

1 of 1 people found the following review helpful.
this book will undoubtably inspire you to reach great heights.
By Joshua M.
[book:Built to Last: Successful Habits of Visionary Companies|4122] was one of the first business books I've ever read. At the time, as an aspiring entrepreneur, James C. Collins spoke volume to me and how I should structure an everlasting company. Written by two Stanford University's Graduate School of Business professors, the level of knowledge and experience they jointly possess will exceed your expectations. The main point of the book is to either identify your business as a "clock builder" or a "time teller." Time tellers focus on being the loudest and most disruptive companies, while clock builders are more reserved and focus on growth and preserving their core values for centuries into the future. As a well researched book might indicate, the authors provide a tremendous amount of detail on what makes companies such as Coca-Cola, Citi Bank, Wal-Mart, Walt Disney, Nordstrom, stand the test of time. These companies have been active in our lives for generations and they reveal exactly how they have endured, and how they will continue to endure for many generations to come. Whether you are an entrepreneur, owner, middle management or a salesmen, this book will undoubtably inspire you to reach great heights.

0 of 0 people found the following review helpful.
A Must Read for the CEO
By Edward J. Barton
Anyone tasked with the daunting responsibility of running an organization is faced with the challenge of culture. In the event that you are the "lucky" successor to a founder or a turn-around situation (my professional scenarios all have been in this realm), the task of what to do, where to go, and how to get there are huge - the culture is either well established, failing, and needs to change, or the culture may have been one of personality, facing a vacuum, and needs to be institutionalized. Collins and Porras look at a series of companies that have transcended this challenge and have developed a visionary culture that withstands the test of time.

Summarizing the basic themes:

* Be an architect and clock builder and design and develop a vision that stand the test of time
* Embrace the "Genius of AND." - do not accept difficult trade-offs and strive for the near impossible
* Preserve the core/stimulate progress - Develop, hone and ruthlessly protect core values, and innovate around that core
* Seek consistent alignment - Align all stakeholders to the vision of the organization and continue to insure alignment

Unlike some of the challenges faced by the companies chosen by Tom Peters in "In Search of Excellence", a 25 year run on Collins book finds many of his study subjects still in the forefront of their industries. Collins is definitely onto something, and is one of the more engaging writers of the genre. Definitely worth the read.

0 of 0 people found the following review helpful.
picture a vision for your own unique case harnessed with verified principles...
By Utkan Ulu�ay
It is not a how-to book. It is not suggesting receipes for your own case to succeed. Rather it is explaining what visinoary companies did different than control group companies (still remarkably successfull compared to sectoral averages). You need to extract your lessons which suits to your spesific case.
I believe that this a good approach. It acknowledges that your case is unique. It also recognizes yourself as capable and willing to progress, hence inspires you about possible vision. In case you need to be convinced you could follow cases or quotations from the research.
This is another good feature because you have the chance to skip sections that %100 agree with author. It makes you fast to read whole book.
I like the coinciding ideas of visionary companies and TOC literature. You could find marks of Blue Ocean Strategies as well in the book.
I feel energized and motivated to feel "do something, now, I can, no need tobe CEO!"

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Sabtu, 26 April 2014

[O374.Ebook] Ebook Free Guitar Scales and Modes Trainer: Ultra Locrian Mode of the Harmonic Minor Scale (Guitar Scales and Modes Trainer - Harmonic Minor Scale Boo

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Learn Scales and Modes the Easy Way
Now you can learn the Harmonic Minor scale one mode position at a time. The Ultra Locrian mode is the seventh mode of the Harmonic Minor scale. The complete series is designed to help you learn and memorize the Harmonic Minor scale and modes by focusing on each mode position individually, then gradually connecting them together to cover every position of the fret board.

Improve your Technique, Memorization, and Knowledge
The Ultra Locrian mode position is explored in-depth to gradually develop your technique and improve memorization using scalar melodic sequences, intervals, and arpeggios. Over 72 essential lesson exercises are included. For every exercise, music and tablature notation are provided, as well as recommended fret board fingerings to allow for a quick and easy learning experience. The lesson exercises include:

Mode Sequences: All seven mode sequences are provided within this specific position.

Melodic Sequences: Three and four-note ascending and descending lesson exercises in two challenging variations.

Melodic Intervals: Seven ascending and descending lesson exercises in two challenging variations. This includes 2nds, 3rds, 4ths, 5ths, 6ths, 7ths, and Octaves.

Melodic Arpeggio Sequences: Three and four-note ascending and descending lesson exercises in two challenging variations. This includes triad, sixths, and sevenths arpeggio sequences.

Melodic Arpeggios: Three and four-note ascending and descending full arpeggio lesson exercises. This includes triad, sixths, and sevenths arpeggios.

  • Sales Rank: #2471388 in eBooks
  • Published on: 2015-09-29
  • Released on: 2015-09-29
  • Format: Kindle eBook

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Sabtu, 19 April 2014

[T405.Ebook] Download Investigating Communication: An Introduction to Research Methods 1st Edition

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Investigating Communication: An Introduction to Research Methods 1st Edition

  • Sales Rank: #13215793 in Books
  • Published on: 1990-06-05
  • Binding: Hardcover

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Senin, 14 April 2014

[W201.Ebook] PDF Ebook Beginning Algebra, by K. Elayn Martin-Gay

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Worksheets for Classroom or Lab Practice offer extra practice exercises for every section of the text, with ample space for students to show their work. These lab- and classroom-friendly workbooks also list the learning objectives and key vocabulary terms for every text section, along with vocabulary practice exercises.

  • Sales Rank: #1068318 in Books
  • Brand: Pearson
  • Published on: 2008-01-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.75" w x 1.00" l,
  • Binding: Hardcover
  • 626 pages

About the Author

An award-winning instructor and best-selling author, Elayn Martin-Gay has taught mathematics at the University of New Orleans for more than 25 years. Her numerous teaching awards include the local University Alumni Association’s Award for Excellence in Teaching, and Outstanding Developmental Educator at University of New Orleans, presented by the Louisiana Association of Developmental Educators.

Prior to writing textbooks, Elayn developed an acclaimed series of lecture videos to support developmental mathematics students in their quest for success. These highly successful videos originally served as the foundation material for her texts. Today, the videos are specific to each book in the Martin-Gay series. Elayn also pioneered the Chapter Test Prep Video to help students as they prepare for a test—their most “teachable moment!”

Elayn’s experience has made her aware of how busy instructors are and what a difference quality support makes. For this reason, she created the Instructor-to-Instructor video series. These videos provide instructors with suggestions for presenting specific math topics and concepts in basic mathematics, Prealgebra, beginning algebra, and intermediate algebra. Seasoned instructors can use them as a source for alternate approaches in the classroom. New or adjunct faculty may find the CDs useful for review.

Her textbooks and acclaimed video program support Elayn's passion�of helping�every student to succeed.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Terrible
By Amazon Customer
I am currently taking a summer course with this book. The examples that the book gives are the simplest examples, then half way through the exercises they get into more complicated problems that they have no examples for. They change the entire format of the problems so it really throws you a curve ball. My entire class agrees that this book does not give you the necessary examples to complete the exercises in the book. Maybe so you will go online and buy a subscription for the MyMathLab? If your professor/teacher has chosen to use this book...good luck and you will be spending alot of time in tutoring or online trying to figure things out!!

14 of 15 people found the following review helpful.
Helpful
By Lexx
This book was an excellent helper for my Algebra class I took for Summer 2009.... Too bad I was too much of an idiot, and therefore needs to repeat the class again. Not the book's fault, I assure you.

Only bad thing about this is that, you will need to purchase a $70 access code from the website to get access to the online requirement for the class I took (some form of coursecompass, which gives you reviews, online quizzes, online tutors and such). The book I purchased did not come with this code.

4 of 5 people found the following review helpful.
New price is high;used price good but more to spend for code! Rip-off!
By Pie Hole Veteran
Book is oK, but you need the access code ( wont get if used ) and therefore have to spend $78 ****** dollars for some stupid letters. what a total rip! You think you're saving with getting a cheap used book at $30 when the new price is $120-160, and feel good, then the teacher mentions..."oh yeah, by the way..." wish he told us before hand about the access code stuff. What a rip, what a money making book. $78 more to spend for a stupid code. RIP-OFF!

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Minggu, 13 April 2014

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Japanese Jiu-jitsu: Secret Techniques of Self-Defense, by Darrell Max Craig

With extensive, step-by-step photographs and instructions, this jiu-jitsu guide is an effective tool for mastering this ancient martial art.

The original Japanese martial art developed by the elite samurai class during Japan's feudal era, Jiu-jitsu is the forerunner of Judo and the precursor of today's ultimate fighting styles, such as mixed martial arts (MMA). For centuries, this method of unarmed self-defense proved so successful in combat that it was kept secret and taught only to a select few.

Based on the author's study with instructors at the Tokyo police academy, this book presents all the traditional techniques of Jujitsu, also known as Jiu-jitsu. These techniques teach you valuable restraining methods that force your opponent to submit without abuse by using pressure points. It shows you tips for search and seizure, and the almost extinct art of Hojojutsu—how to tie people up without using any knots.

Japanese Jiu-jitsu: Secret Techniques of Self-Defense addresses and demonstrates the full range of Kaisho Goshin Budo Taiho Jitsu Ryu (Tokyo police self-defense).

Learn specific techniques such as:

  • The use of hands
  • Throwing an opponent
  • Attacking vital points with strikes and kicks
  • The use of weapons (like the staff).
  • Designed as a training manual, this fascinating Jiujitsu book also serves as a remarkable illustrated guide to the secret art of Japanese samurai self-defense.

    • Sales Rank: #155539 in Books
    • Published on: 2015-02-17
    • Released on: 2015-02-17
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.00" h x .70" w x 6.00" l, .0 pounds
    • Binding: Paperback
    • 224 pages

    Review
    "If you have an interest in the martial art of Japanese Jiu-Jitsu, Darrel Craig's book with the straight-forward title Japanese Jiu-Jitsu, provides an excellent synopsis. The book offers an historical overview of Japanese Jiu-Jitsu, as well as significant details on the principals and techniques of this interesting martial art." — Full Potential Martial Arts school

    "Yet another doctrine exhibiting Craig Sensei's aptitude toward Martial Arts. His ability to convey its intricate teachings seamlessly to all is what truly earns him the title of Advanced Master Teacher." —Freddie Castillo II, U.S.A.N.K.F National Champion

    "This book is yet another example of Darrell Craig's depth of knowledge in many disciplines of the martial arts of Japan. His combination of technical instruction and historical perspective guarantees the reader a richer appreciation of the art of Jiu-Jitsu." —Steven Tiller, Veteran Federal Law Enforcement Officer and Martial Arts Practitioner

    "I greatly enjoyed this book as it provided me with a greater understanding of the ancient art of Jiu-Jitsu and serves to explain the method behind the movements. I would recommend this book to both experienced students and those beginning martial arts. "—Eric Kurzyniec, Airborne Ranger, Combat Veteran, United States Army (retired)

    "Sensei Craig writes as clearly and precisely as he teaches and practices the martial arts. This is a great read for judokas and all those interested in martial arts." —Bob Edwards, US Secret Service (retired)

    "The true martial artist absorbs and seeks out all the valuable and available information to sharpen and perfect their craft and skills. My son, Taylor Collins, studied under Sensei Craig for over 12 years. I watched Sensei transform a child and then a young man into a U.S. National Karate Champion. If you are interested and committed to martial arts, I know you will read this book." —Judge Denise Collins, Texas State District Judge, Taylor's mother

    "Superb book. Impressive in that you can learn many essential techniques of fighting from this book and the history of the martial arts would be lifeless without a book like this." —Carla Martin, Pan American gold medalist, Judo

    "A complex and most interesting book on ancient techniques for the Judoka or MMA practitioner. "—Andres Tellez, USA Judo Champion 2014 (Bronze medalist)

    About the Author
    Darrell Max Craig received his initiation into the martial arts in 1956 while stationed in Japan. In 1968, he became the Texas Open Karate Champion. The same year he was ranked 4th in the US in Okinawan weapons. In 1971, he started studying the art of Kendo and has participated in five World Kendo Championships. In 1985 he was a member of the US World team in Paris, France. He has choreographed martial arts scenes for a number of feature films and is the author of 7 books, including IAI: The Art of Drawing the Sword. He has been involved with numerous S.W.A.T. teams both federal and state as their self-defense mentor. He holds the following ranks in budo:
    7th Dan Kyoshi, Shihan Kendo & Junse Jujitsu
    6th Dan Kyoshi Karate & Iaido, Mugai Ryu
    5th Dan Kyoshi Kobudo, Seishin Kai (Okinawan weaponry)
    4th Dan Kodokan Judo & Japanese Police Aikido
    Sensei Craig lives in Houston, Texas where he established the Houston Budokan, Inc. (www.houstonbudo.com) as a center for the study of Japanese martial arts. He retired from competition in 1986, but continues to coach and teach at his dojo.

    Most helpful customer reviews

    4 of 4 people found the following review helpful.
    Excellent resource on Ju Jitsu
    By Amazon Customer
    Excellent book. Sensei Craig does an excellent job of explaining the historical aspects, his personal experience with Ju Jitsu as well as discussing techniques. If you are looking to learn techniques they are here, but you have to understand the system in which they are taught, primarily Happo-No-Kuzushi. The drawings are a bit crude but do help to some degree. The techniques are learned through his descriptions not the pictures and a background in Judo, Aikido, Jiu Jitsu will help. I studied Hapkido which is strongly based on Aiki jujitsu and many of techniques are very familiar to me.

    0 of 0 people found the following review helpful.
    the book in and of itself is pretty good (though I agree with issues on illustrations as ...
    By Daitoryu
    the book in and of itself is pretty good (though I agree with issues on illustrations as somebody else has pointed out; had it had arrows describing movement it would be more helpful. But none of these are why I give it a 2 star).

    However, the material in this book is essentially THE SAME as "Japan's ultimate martial art: Jujistu before 1882". If you own either one of them don't buy the other. This information is not explicitly pointed out and I didn't compare table of contents (but even if I did I wouldn't be sure they were basically the same thing). That's why I decided to give a 2 star.

    9 of 13 people found the following review helpful.
    Very disappointing and misleading
    By A. Yiannakis
    Japanese Jiu-jitsu: Secret Techniques of Self-Defense by Darrell Craig

    Other reviewers have already commented on the content and illustrations in Craig's book so my review focuses exclusively on two aspects of the book. First the title is misleading. The Japanese spell it as Jujutsu (see official Romaji spelling), NOT Jiu-Jitsu and Craig who has lived and studied in Japan should know better. This spelling, Jiu-Jitsu, refers to the Brazilian version of the art which is very different from Japanese Jujutsu. Second, the cover photo is also misleading. What you see is two fighters dressed in BJJ or competition judo outfits its engaging in what BJJ is well known for, grappling on the ground. Japanese Jujutsu is a combat art (offense and self defense) and much of the fighting takes place in a standing position. The goal is to terminate the assailant in a few seconds and then take on the next assailant. Going to the ground is risky and time consuming and it is a practice that is discouraged in Japanese Jujutsu. Of course, one has to be able to fight on the ground if the situation demands but the cover photo of this book suggests ground fighting to be the primary focus. Further, when practitioners of Japanese Jujutsu go to the ground they are trained to strike vital areas, gouge out the eyes, dislocate fingers and strike the back of the neck (among other combat techniques) and not to embrace their assailant the way that is shown in the cover photo. Self Defense (and there are no secret techniques any more) is simply an adaptation and application of the combat techniques of Japanese Jujutsu to fit the demands of survival in dangerous situations that include restraining the assailant, causing the assailant pain or simply discouraging him from continuing his attack by means of deflection, joining and controlling techniques.

    From: Andrew Yiannakis, Ph.D.
    Director, Institute of Traditional Martial Arts at UNM
    8th Dan Jujutsu
    6th Dan Judo

    See all 9 customer reviews...

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    Kamis, 10 April 2014

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    The�4th edition of�this best-selling text provides a lively introduction to International�Relations theory.�It has been comprehensively updated throughout and has new chapters on agency, structure and the state in IR and the emerging shape of 21st century international politics.

    • Sales Rank: #537739 in Books
    • Published on: 2009-05-15
    • Released on: 2009-04-28
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.21" h x .67" w x 6.05" l, 1.10 pounds
    • Binding: Paperback
    • 320 pages

    Review
    Reviews of previous editions

    "It is entirely characteristic that Chris Brown's text is unlike anybody else's; it is equally characteristic that it is written with a zest, a pace and a sense of fun that is sadly missing from much of the discipline as a whole. Students - and their teachers - will gain a great deal from it. They will also have a good time!" - N.J. Rengger, Political Studies

    "Understanding International Relations is a very appealing book... The text succeeds in giving a clear account of all the main theoretical possibilities and, in a non-judgemental but not uncritical way, setting them in context... I can think of no book more likely to succeed in persuading a sceptical undergraduate - someone convinced of the existence of a self-evident world of facts - that not only is a knowledge of theory necessary to understand international relations, but it is fun." - James Mayall, Review of International Studies

    About the Author
    CHRIS BROWN is Professor of International Relations at the�London School of Economics and Political Science, UK.

    KIRSTEN AINLEY is�Lecturer in International Relations�at the London School of Economics and Political Science, UK.

    Most helpful customer reviews

    6 of 8 people found the following review helpful.
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    By James Scott
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    Examination Review for Ultrasound: Sonographic Principles & Instrumentation (SPI), by Steven M. Penny, Traci B. Fox, Cathy H. Godwin

    Introducing an ideal resource for students and sonographers preparing to sit for the Sonography Principles and Instrumentation (SPI) examination offered by the ARDMS (American Registry for Diagnostic Medical Sonography) sonography credential granting organization. A narrative style exam review, this resource is ideal for ultrasound programs requiring a certification review manual for either a review course or for use throughout the curriculum, as well as for any professional preparing for certification. With content based on current exam formats, this book will help students identify strengths, assess and overcome weaknesses, and ace the test. This is an eBook version which does not include access to the supplemental online content mentioned in the text.

    • Sales Rank: #699889 in eBooks
    • Published on: 2012-09-10
    • Released on: 2012-09-10
    • Format: Kindle eBook

    From the Author
    This book is a review of ultrasound physics and instrumentation for the ARDMS SPI examination.� It contains easy-to-read narrative, summary boxes, sonographic images, review questions at the end of each chapter, and a 120 question registry review at the end of the book with rationales.� Additionally, there is an online component which consists of over 300 more mock registry review questions with rationales, powerpoints (for instructors), and an image bank.

    About the Author
    Steven M. Penny is an author, educator, registered radiographer (ARRT),and registered sonographer (ARDMS). His specialties in sonographyinclude Abdomen, Obstetrics�& Gynecology, and Pediatrics. He haspublished multiple journal articles, including�several in the Journal of Diagnostic Medical Sonography and Radiologic Technology, withsubjects�concerning neurosonology, pediatric sonography, pathology, andpatient care.�Mr. Penny�is currently the Lead Instructor for the Medical Sonography program at Johnston Community College in Smithfield, NorthCarolina.� He�lives in Garner, North Carolina with his wife andchildren.

    Most helpful customer reviews

    10 of 10 people found the following review helpful.
    All you need for SPI
    By Jewel
    I recently passed the SPI on my first try. The procrastinator I am, I have been out of school for 5 years, so I had to somewhat "relearn" physics. This book prepared me well. I did purchase two hours of the X-Zone, but that did not seem to help as much. You have to really understand the principles of physics to pass this test, and this book does a good job spelling it all out for you. There are helpful practice exams after each chapter. You also get access to an online practice exam, which I thought was too simplified as compared to the actual registry.

    9 of 9 people found the following review helpful.
    Great Physics Review!!!
    By Chelsey
    This is an awesome review for the SPI exam! I recently took the exam and I studies this book all the way through. It is a very thorough review, but is not overwhelming with the amount of information. It is broken down in an easy to understand manner. It does not over exaggerate the material - it gives you the information you need to know to pass the SPI exam, so you do not waste your time studying tons of information that you never see on your exam. I really feel like this book well prepared me for my SPI exam. I felt as though the information that was on my exam was all covered in this one book. Give it a try!! You will not be disappointed!

    1 of 1 people found the following review helpful.
    helped me excel on the test
    By Venk Bellamkonda
    I just finished my test this morning and scored 644.

    I did not have any guided training for this test and so needed a book that would be fairly comprehensive and yet easy to learn from. This book is about 190 pages or so and is very easy to read. I did not find myself overwhelmed or bored, nor was it too wordy. The diagrams, pictures, etc are all easy to understand and augment the points being made int eh text. The questions at the end of the chapter reinforce the concepts and key points from the chapter; they are slightly easier than the actual examination but it is not a huge difference.

    For me at least, this book (read it twice) in conjunction with the ARDMS provided practice tests ($25) and reviewing the semi interactive questions was enough. Things went really quite smoothly.

    I will definitely be using Steven Penny's book for the abdomen preparation too.

    Good luck!

    See all 37 customer reviews...

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    Sabtu, 05 April 2014

    [X258.Ebook] Download Nutrition, Fourth Edition: Myplate Update, by Paul Insel, Don Ross, Kimberley McMahon, Melissa Bernstein

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    Nutrition, Fourth Edition is an up-to-date, accessible introduction to nutritional concepts, guidelines, and functions. This text provides students with accurate, scientifically based information on topics and issues that concern them―a balanced diet, weight management, and more―and encourages them to think about the material they’re reading and how it relates to their own lives. The MyPlate Update integrates the latest nutritional standards – the new Dietary Reference Intakes, the 2010 Dietary Guidelines, and MyPlate (which replaces the former MyPyramid) – right within the book, providing instructors and students with the most current information available.

    • Sales Rank: #594289 in Books
    • Published on: 2012-02-24
    • Original language: English
    • Number of items: 1
    • Dimensions: 11.25" h x 9.50" w x 1.50" l, 4.85 pounds
    • Binding: Hardcover
    • 1032 pages

    Most helpful customer reviews

    3 of 3 people found the following review helpful.
    Nutrition, 4th edition
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    In Cybersecurity and Cyberwar: What Everyone Needs to Know�, New York Times bestselling author P. W. Singer and noted cyber expert Allan Friedman team up to provide the kind of deeply informative resource book that has been missing on a crucial issue of twenty-first-century life. Written in a lively, accessible style, filled with engaging stories and illustrative anecdotes, the book is structured around the key question areas of cyberspace and its security: how it all works, why it all matters, and what we can do. Along the way, they take listeners on a tour of the important (and entertaining) issues and characters of cybersecurity, from the "Anonymous" hacker group and the Stuxnet computer virus to the new cyber units of the Chinese and U.S. militaries. Cybersecurity and Cyberwar: What Everyone Needs to Know� is the definitive account on the subject for us all, which comes not a moment too soon.

    • Sales Rank: #1446174 in Books
    • Published on: 2016-01-26
    • Formats: Audiobook, CD, Unabridged
    • Original language: English
    • Number of items: 1
    • Dimensions: 5.30" h x 1.10" w x 6.40" l,
    • Running time: 11 Hours
    • Binding: Audio CD

    Amazon.com Review
    WHAT EVERYONE NEEDS TO KNOW About This Series Who it's for:

    Busy people with diverse interests, ranging from college students to professionals, who wish to inform themselves in a succinct yet authoritative manner about a particular topic.

    What's inside:

    An incisive approach to a complex and timely issue, laid out in a straight-forward, question-and-answer format.

    Meet Our Authors

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    Popular Topics in the "What Everyone Needs to Know" Series
    • International Politics
    • Environmental Policies
    • World History
    • Sciences & Math
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    Review
    "The timely book brings thoughtful, witty, and balanced analysis to this very important emerging discussion." ---The Atlantic

    About the Author
    P. W. Singer is a strategist and senior fellow at the New America Foundation, founder of the technology advisory firm NeoLuddite, the author of multiple award-winning books, and a contributing editor at Popular Science. He has been named by the Smithsonian Institution as one of the 100 leading innovators in the nation.

    Allan Friedman is a visiting scholar at the Cyber Security Policy Research Institute in the School of Engineering and Applied Sciences at George Washington University, where he works on cybersecurity policy. Prior to his time at CSPRI, he was the research director for the Center for Technology Innovation.

    Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

    Most helpful customer reviews

    14 of 14 people found the following review helpful.
    Another great book from Peter Singer
    By Fussy_Consumer
    Dr. Singer's books are always engaging, and this book, co-authored Allan Friedman, continues that tradition.

    This book is written to be consumed by any thoughtful reader -- it is not a deep dive in UNIX system administration challenges, it not full of computer acronyms, it does not require an advanced degree in computer science.

    This book clearly educates the reader about cybersecurity issues, and then expands upon this discussion to enable the reader to conceptualize the challenges of the subject. A good example of this is their Short History of the Internet, which is a clear and concise and enjoyable read by itself. This history includes, in layman's terms, evolution, funding agencies, control entities, architecture, Al Gore, governance, cryptographic keys, and more. With this foundation the authors then expand into many cybersecurity challenges, like WikiLeaks and a variety of security threats.

    I particularly liked the discussions on attribution, cybercrimes, and cyber terrorism -- these are not simple issues, and the authors articulate some of the complexities of attribution that make cybersecurity so difficult.

    The authors wrap up the book by defining the Five Key Trends that Affect the Future of Cybersecurity – Cloud Computing, Big Data, Mobile, Cyberspace Demographics, and Internet-of-Things (IoT). These trends all increase the problem space of cybersecurity, and the authors define how these trends will drive an even higher demand for security in our future systems.

    With this history, description of threats, frameworks, and trends, the authors truly accomplish their goal of delivering a primer of what one needs to know about cybersecurity and cyberwar.

    12 of 13 people found the following review helpful.
    Balanced and Accessible, but Dry At Times
    By C.P.M.
    Not too long ago I read the book @War: The Rise of the Military-Internet Complex by Shane Harris, which was a great book and brought home to me the rising influence of private cybersecurity and cyberwarfare interests over the government's internet policies. Though I enjoyed that book a lot, I must admit that it was relatively biased in its coverage. In contrast, this book is a far more balanced look at the issues of cybersecurity and cyberwar. Co-written by P.W. Singer, who wrote Wired for War: The Robotics Revolution and Conflict in the 21st Century one of my favorite books, this book takes a question and answer approach to the topic. For example, a subsection will say something like "What is cybersecurity?" and the authors will spend the next few pages answering the question. In that way it is also a very accessible book for people as you don't need to read the whole book, but rather find the topic(s) you don't quite understand and read about it. This also helps make the book very balanced as it is more about giving readers an exhaustive look at all issues related to cybersecurity and cyberwar. Yet, this also means that it lacks a narrative drive to it. Though the authors try to make the subject more accessible through pop culture anecdotes and illustrations, it still can read like a reference book. Still, if you are interested in this topic, this is probably the fairest and most exhaustive book out there that is most accessible to the public.

    29 of 31 people found the following review helpful.
    Cybersecurity, the Whole Picture
    By Robin T. Wernick
    Like most people I was looking for answers to my personal LAN security issues and picked this book in the hopes of getting a deeper understanding of how to secure my network. But, I got an even better deal instead. This book covers the entire state of cyber security issues from car theft by network interference to Cyberwar.

    The issue of network security has become global in scope and there are no political boundaries in Cyberspace. Nothing separates us personally from being raided by a thief whether he be an individual using an electronic jamer to keep your car unlocked or an employee of the Chinese government using commercial routers to collect personal data against you.

    The misuse and abuse of Cyberspace is predicated on the natural openness of the design of the Ethernet. Education about the current situation is our primary defense against those who would use this valuable tool against us. And this book does an excellent job of appraising us about the dangers and defenses inherent in this communications medium.

    This is not a book about how to setup the network security switches on your operating system. This is the book to tell you what has been happening in the entire world of Cyberspace that can affect you directly. Before you can defend yourself you need to know what the threat really is.

    Most of the book is spent covering the current world level security threat complex. With the exception of Denial of Service and RoboLensing attacks, the book gives the reader very good advice on how to deny the attackers effective access to your computer network. The general answer lies here.

    As in personal self defense, the answer comes through more effective communication with the security community and application of proper security measures. Reducing your threat cross section by using the approaches detailed in the book will help you to protect your data and your sleep.

    See all 128 customer reviews...

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